Laser innovation simplified.

1-888-252-2219

Laser innovation simplified.

1-888-252-2219
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        • SBE Canada Ltd Acquires Northern Optotronics Inc.

          Toronto, ON (June 24, 2021) – SBE Canada Inc., a subsidiary of SBE Group, announced that is has acquired Northern Optotronics Inc. (NOI). The purchase will better serve the needs of both Canadian and International companies requiring repair services of surgical, medical, and industrial lasers and equipment…  Read More… 

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About Us

An Innovative Approach To Health And Well-Being

Northern Optotronics Inc is Canada’s premier multi-vendor provider of sales and service of new and used medical and aesthetic lasers. The NOI team has more than 50 years of combined experience in Medical Laser Devices. NOI is a Canadian small business focused on providing the solutions and quality of service that all customers require and deserve.

NOI was established in 1997 with the one goal that is still the foundation that drives our people and our actions. That goal is to provide the best solutions, products, and service available in Canada. This can only be done through customer-driven priorities, providing cost-effective technologies, and a commitment to the success of our customers.

We see the opportunity to earn your business as a privilege and one that we take very seriously.

Our Mission

Offering laser products and services that deliver exceptional value and results for our customers, while exceeding expectations and setting the standard for how other laser companies will be perceived.

NOI Laser Technologies

Our Vision

To be the most competitive, most respected, and most well-known laser company in Canada.

Our Partners

We have partnerships with world renowned companies.

Our Team

The NOI team has more than 50 years of combined experience in Medical Laser Devices.

Executives

Jean-Marc Poirier

CEO FOUNDER

Jean-Marc Poirier is honoured to lead NOI as Chief Executive Officer and founder. 30+ Years of experience in Medical Laser Devices with an innovative approach to health, well-being and enhancing your life. Established his own business in 1997 with a target to develop the best laser service in Canada. The experience that Northern Optotronics inc has gained serving medical, scientific and industrial marketplace for over 23 years has set them apart from the rest.

Geoff Miller

OWNER - VICE PRESIDENT

Geoff has more than 25 years of sales and marketing experience. 10+ years were spent in various global roles with the leading aesthetic laser companies. Geoff’s focus is customers for life. No two customers are the same and NOI’s ability to create unique solutions for each customer is key to our success.

Administration and Finance

Jacqui

OFFICE MANAGER

Maria

FINANCE AND ACCOUNTING

Sales and Marketing

Dasha

MARKETING - WEBSITE AND SOCIAL MEDIA PROGRAMS

Danielle

customer Support and Inside Sales

Service Technicians and Inventory Management

As in many organizations, there are people that keep the wheel moving. In a fast-paced environment where no two days are the same and we can’t predict what will happen, inventory management and multi-tasking are critical. Our shipping team ensures our customers and technicians get the parts and shipments in a timely manner ensuring that we are able to resolve all service issues quickly.

Shawn

SENIOR FIELD SERVICE TECHNICIAN

Tyler

FIELD SERVICE TECHNICIAN - CENTRAL CANADA

Julian

FIELD SERVICE TECHNICIAN - Western canada

Mike

field Service Technician