Laser innovation simplified.


  • About Us
  • Medical Laser Solutions
        • We Are Here For You

          Regardless of whether or not you have a service agreement, we are always willing to assist and get your lasers and other equipment up and running quickly and cost-effectively, wherever you are in Canada.

        • EMAIL US

        • CALL US

          Toll Free: 1-888-252-2219
          Local : 1-705-327-7993
        • VISIT US

          23 Progress Drive, Unit #6 Orillia, ON L3V 0T7

About Us

An Innovative Approach

Northern Optotronics Inc is Canada’s premier Multi-Vendor Service Provider of Laser Systems and Medical Equipment. The NOI team has more than 50 years of combined experience with Laser Devices. NOI is a Canadian business focused on providing the solutions and quality of service that all customers require and deserve.

NOI was established in 1997 with the one goal that is still the foundation that drives our people and our actions. That goal is to provide the best solutions, products, and service available in Canada. This can only be done through customer-driven priorities, providing cost-effective technologies, and a commitment to the success of our customers.

We see the opportunity to earn your business as a privilege and one that we take very seriously.

Our Mission

Offering laser products and services that deliver exceptional value and results for our customers, while exceeding expectations and setting the standard for how other laser companies will be perceived.
NOI Laser Technologies

Our Vision

To be the most competitive, most respected, and most well-known laser company in Canada.

Our Partners

We have partnerships with world-renowned companies.

Our Team

The NOI team has more than 50 years of combined experience in Laser Devices.


Jean-Marc Poirier

CEO Founder

Jean-Marc Poirier is honoured to lead NOI as Chief Executive Officer and founder. 30+ Years of experience in Medical Laser Devices with an innovative approach to health, well-being and enhancing your life. Established his own business in 1997 with a target to develop the best laser service in Canada. The experience that Northern Optotronics inc has gained serving the medical, scientific and industrial marketplace for over 23 years has set them apart from the rest.

Geoff Miller

Owner - Vice President

Geoff has more than 25 years of sales and marketing experience. 10+ years were spent in various global roles with the leading aesthetic laser companies. Geoff’s focus is on customers for life. No two customers are the same and NOI’s ability to create unique solutions for each customer is key to our success.

Administration and Finance


Office Manager

Jacqui is extremely well organized and is critical to the success of NOI. She is often the first person people talk to when calling in and there is no one better at understanding the importance of resolving issues quickly and effectively.


Finance and Accounting

Sales and Marketing


Marketing - Website and Social Media Programs



Service Technicians and Inventory Management

As in many organizations, there are people that keep the wheel moving. In a fast-paced environment where no two days are the same and we can’t predict what will happen, inventory management and multi-tasking are critical. Our shipping team ensures our customers and technicians get the parts and shipments in a timely manner ensuring that we are able to resolve all service issues quickly.


Senior Field Service Technician

Shawn rules the west! His ability to problem-solve even the most difficult technical issues is nothing short of incredible.


Field Service Technician - Central Canada


Field Service Technician - Central Canada