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Laser innovation simplified.

1-888-252-2219
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        • SBE Canada Ltd Acquires Northern Optotronics Inc.

          Toronto, ON (June 24, 2021) – SBE Canada Inc., a subsidiary of SBE Group, announced that is has acquired Northern Optotronics Inc. (NOI). The purchase will better serve the needs of both Canadian and International companies requiring repair services of surgical, medical, and industrial lasers and equipment…  Read More… 

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NOI Acquisition

June 24th, 2021

Dear Customers, Partners, Suppliers,

We are thrilled to announce that we have been acquired by SBE Group, a leading global provider of reverse logistic and repair services. SBE was founded in 1987, employs more than 3000 people working in 12 regional facilities across the globe including Canada and the United States.

What does this mean for you?

On a day-to-day, it’s business as usual only now we have new resources and capabilities to continue driving value for you. NOI will implement and leverage the expertise and experience gained by SBE through servicing hundreds of thousands of devices annually to continue to enhance the customer journey. We come to work everyday for you. Our entire team is driven to make the sales and service process better and easier for you. This commitment is stronger than ever during this exciting time.

What does this mean for us?

Our entire staff is now a part of the SBE family! Our head office remains in Orillia and we will continue to be Canada’s premier provider of multi-vendor sales and service support nationally. We will have access to resources and technology that will enable us to better serve the needs of those looking for repair services and companies looking to extend the service capabilities to their customers.

Our story continues…

Northern Optotronics started in 1997 to make life easier and remove headache for owners of lasers. Along the way, we also solved a big problem for many businesses; providing multivendor repair service when no one else could. No longer did businesses need to manage multiple different repair companies based on manufacturer. It was then that becoming the field service company to which others would be measured against became our mission. This is also the cornerstone to the successes achieved by SBE Group. Joining forces with a company as passionate about field service and the success of our customers as us, is what takes us into the next chapter in our storybook. Stay tuned to see where our growth and innovation takes us from here.

Thank you!

We want to take this opportunity to thank each and every one of you for putting your trust in us over the last 24+ years and bringing us to where we are today.

Please let us know if you have questions and we would be pleased to arrange a phone or video call.

Sincerest gratitude,
Geoff Miller
Northern Optotronics Inc

“We are not waiting for the future of field service repairs. We’re building it.”