Who We are

An Innovative Approach To Health And Well-Being

NOI is Canada’s premier multi-vendor provider of sales and service of new and used medical and aesthetic lasers. The NOI team has more than 50 years of combined experience in Medical Laser Devices.  NOI is a Canadian small business focused on providing the solutions and quality of service that all customers require and deserve. 

NOI was established in 1997 with the one goal that is still the foundation that drives our people and our actions.  That goal is to provide the best solutions, products, and service available in Canada.  This can only be done through customer driven priorities, providing cost effective technologies, and a commitment to the success of our customers.    

We see the opportunity to earn your business as a privilege and one that we take very seriously.  

Meet Our Team

NOI would not exist without our strong team of business professionals & Engineers

Jean Marc Poirier


Jean-Marc Poirier is honored to lead NOI as Chief Executive Officer and founder. 30+ Years of experience in Medical Laser Devices with an innovative approach to health, well-being and enhancing your life. Established his own business in 1997 with a target to develop the best laser service in Canada. The experience that Northern Optotronics inc has gained serving medical, scientific and industrial marketplace for over 23 years has set them apart from the rest.

Email: jpoirier@noi.ca
Office: 1-888-252-2219

Geoff Miller

Owner / Vice President Sales and Marketing

Geoff has more than 25 years of sales and  marketing experience.  10+ years were spent in various global roles with the leading aesthetic laser companies.  Geoff’s focus is customers for life.  No two customers are the same and NOI’s ability to create unique solutions for each customer is key to our success.

Email: gmiller@noi.ca
Office: 1-888-252-2219



With 19 Years of business administration experience, Northern Optotronic Inc would not be as well organized without her. From establishing employee benefits to coordinating/planning events, we are very lucky to have her on board to helping every step of the way. When she is not busy with NOI administration, you can usually find her on the Golf Course or renovating a house!

Email: ppoirier@noi.ca
Office: 1-888-252-2219



Jacqui is extremely well organized and is critical to sucess of NOI.  She is often the first person people talk to when calling in and there is no one better at understanding the importance of resolving issues quickly and effectively.

Email: reception@noi.ca
Office: 1-888-252-2219

Shipping / Receiving / Inventory Management

As in many organizations, there are people that keep the wheel moving.   In a fast paced environment where no two days are the same and we can’t predict what will happen, inventory management and multi-tasking is critical.   Our shipping team ensures our customers and technicians get the parts and shipments in a timely manner ensuring that we are able to resolve all service issues quickly.

Email: shipping@noi.ca
Office: 1-888-252-2219


Senior Field Service Technician

Shawn rules the west!   His ability to problem solve even the most difficult technical issues is nothing short or incredible.  

Office: 1-888-252-2219

Marian (Karp)

Field Service Technician - Eastern Canada

Office: 1-888-252-2219


Field Service Technician - Central Canada

Office: 1-888-252-2219


Field Service Technician - Central Canada

Office: 1-888-252-2219


Inside Sales and Support

Office: 1-888-252-2219


Marketing - Website and Social Media Programs

Office: 1-888-252-2219